Why Biden Has Maintained Greater Support Among Older Voters Compared to Younger Generations

Amid the challenge of generational divides faced by the nation’s oldest president, Joe Biden, there emerges a potential silver lining – one that's decidedly silver-haired.


Biden's difficulties in winning over younger voters have grabbed considerable attention. However, less spotlight has been shed on the 81-year-old president's relatively strong support among his peers.

Although Biden's approval ratings among young voters have notably declined compared to his 2020 election figures, various polls indicate that he's maintaining or even growing his support among senior citizens. Despite setbacks, such as the Supreme Court's blockage of his student loan forgiveness plan, Biden has managed to solidify several tangible economic benefits for seniors, with further initiatives on the horizon.

Looking ahead, some Democrats are eyeing September 1, 2024, a key date on the electoral calendar. This marks the slated announcement of the outcomes from initial negotiations between Medicare and major pharmaceutical companies aimed at reducing drug prices. This groundbreaking effort could yield substantial savings for seniors on 10 commonly used medications, impacting millions of Medicare beneficiaries. It's a move anticipated just over two months before Election Day, forming a crucial part of Biden's strategy to control healthcare and drug costs.

Nancy LeaMond, Executive Vice President of AARP, emphasized the optimism among seniors about these upcoming changes. Despite the delayed implementation, seniors are hopeful and recognize the impending benefits. They acknowledge the progress and potential impact on drug pricing, a change they didn't expect to witness in the pharmaceutical industry.

Although securing more support among seniors might not solely guarantee Biden's success, it’s been a consistent stronghold for him since the 2020 campaign. Older voters, typically culturally conservative and predominantly White, have historically leaned toward Republican presidential candidates. Biden narrowly lost this demographic to Donald Trump in 2020, although he displayed a slight improvement over Hillary Clinton’s performance in 2016.

Throughout his presidency, Biden has retained more support among seniors compared to other age groups, notably the younger population. Recent polls, such as a CNN national survey, highlight Biden's approval rating among voters aged 65 and above at 49%, mirroring his 2020 vote share within this demographic. Conversely, his approval ratings among younger age groups are notably lower. Other national surveys by prominent media outlets also indicate significantly higher approval ratings among seniors compared to younger demographics.

These polls demonstrate varying degrees of Biden's popularity among seniors. While some show him equal or slightly ahead of Trump within this demographic, others reveal fluctuations in the race. Despite the challenges that have affected Biden's overall standing, seniors have exhibited more resilience to these shifts compared to younger voters. They express greater contentment with the economy, with a larger proportion viewing it positively compared to other age groups, despite acknowledging certain economic constraints like inflation.

As LeaMond noted, seniors, living on fixed incomes, are affected by inflation, but they benefit from Social Security adjustments and improved interest rates, making them relatively more comfortable economically than other groups.

Despite President Joe Biden's challenges with younger voters, his support among seniors stands as a relative strength that often goes unnoticed. While polls show Biden's slipping favor among young voters, he seems to maintain or even expand support among seniors, showcasing a notable resilience within his base.

Seniors, a predominantly culturally conservative group, have historically leaned towards Republican presidential candidates. While Biden narrowly lost this demographic to Donald Trump in 2020, he has managed to retain more support among seniors compared to other age groups. Recent polls demonstrate Biden's approval ratings among voters aged 65 and above standing at around 49%, similar to his 2020 vote share within this cohort. Conversely, his ratings among younger demographics are significantly lower.

Biden's extensive list of policies specifically benefiting seniors financially seems to be his greatest asset among this demographic. Notably, his administration has made significant strides in addressing seniors' prescription drug costs, a pressing concern for this age group.

Through the Inflation Reduction Act, Biden is enacting initiatives aimed at providing seniors relief from high drug expenses. The administration has already implemented several measures, including capping monthly insulin payments for Medicare recipients at $35, saving an estimated 1.5 million seniors around $500 annually. Furthermore, the administration has eliminated co-payments for Medicare recipients on all vaccines, benefitting 4 million seniors annually. The IRA also requires manufacturers raising drug prices faster than the inflation rate to provide rebates to Medicare, reducing co-payments for hundreds of thousands of seniors.

The IRA's provisions, including a $2,000 annual out-of-pocket drug expense limit for Medicare recipients by 2025, are expected to benefit millions of seniors, potentially saving them thousands of dollars annually. The Act grants Medicare the authority to negotiate lower drug prices with pharmaceutical companies, a significant shift after years of opposition from the drug industry.

However, any price reductions resulting from these negotiations won't take effect until 2026. Still, the September 1, 2024 deadline for finalizing these negotiations could mark a turning point. The administration's focus on helping seniors remain in their homes by disbursing grants and supporting independent living programs has also garnered widespread support among seniors.

Yet, despite the popularity of these programs, awareness among seniors about Biden's initiatives to lower drug costs remains relatively low. This lack of awareness could provide an opportunity for Biden to gain more support among seniors as they become more informed about these initiatives. While Biden's appeal among younger voters remains a concern for Democrats, his efforts to address seniors' financial concerns appear crucial for electoral recovery.

However, the demographic landscape is shifting, with younger voters gaining influence while older voters shrink in number. Even so, states like Arizona, Michigan, Pennsylvania, and Wisconsin, pivotal in the 2024 election, still hold a significant population of seniors. Thus, Biden's strategy to alleviate seniors' financial burdens could be a crucial element in his path to political recovery.

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